| Researcher / Model | Core Cognitive Focus | Key Summary Findings | ||||
|---|---|---|---|---|---|---|
| Atkinson & Shiffrin (1968) | Multi-Store Model (MSM) | Proposed memory consists of three separate structural linear tracks: Sensory, STM, and LTM. | ||||
| Baddeley & Hitch (1974) | Working Memory Model (WMM) | Argued STM is an active multi-component processor managed by a central executive center. | evaluation: Baddeley did the Dual task preformance- found that people could simultaneously do two tasks using different components of the WMM | another evaluation it that Andersson conducted a brain scan evidence that found that several parts of the brain were active during visual and verbal tasks | Negative evalluation: Lacks explanaition on the LTM & the central executive is poorly defined |
💡 Key Term: Coding
The specific format in which information is stored in the various memory stores (e.g. acoustic or semantic form).